Favorite a Company
When you find a company you’d like to keep track of, mark it as a Favorite.
Favoriting the company adds it to your personalized list without changing any of the company’s other information.
You can use Favorites for companies:
- You’d like to pitch in the future.
- You’re currently researching.
- You’d like to build a relationship with.
- You want to revisit for future sponsorship opportunities.
As you discover new companies, Favorites can become an easy way to maintain a running list of potential brand partners.
Filter Your Favorite Companies
You can quickly filter your Companies page to display only the brands you’ve favorited.
Look for the heart button above your company list.
When the Favorites filter is inactive, the heart appears gray.
Click the heart to activate the filter. When active, the heart will appear red, and your company list will update to display your favorited companies.
Click the heart again to turn off the filter and return to your complete company list.
Build an Outreach Target List
One of the best ways to use Favorites is to create a list of companies you’d like to target for outreach.
As you research companies:
- Favorite brands that appear to be a strong fit for your content.
- Continue building your list as you discover new opportunities.
- Activate the Favorites filter when you’re ready to begin prospecting.
- Review your saved companies and determine which ones you’d like to contact.
This creates a simple workflow:
Discover → Favorite → Filter → Research → Outreach
Instead of trying to remember which companies caught your attention, you can build your target list over time and return to it whenever you’re ready to start outreach.
Why This Matters
Your CM Hub company database can grow significantly over time. Favorites help you separate the companies you’re actively interested in from the rest of your network.
Using Favorites strategically can help you:
- Keep promising companies easy to find.
- Build a future outreach pipeline.
- Organize companies you’re currently researching.
- Prioritize brands you’d especially like to work with.
- Spend less time searching through your entire company database.
Favorites don’t need to represent companies you’re ready to contact today. Think of them as your shortlist of brands worth keeping on your radar.
Tips
- Favorite companies whenever you discover a brand that feels like a strong potential partnership.
- Use the Favorites filter before beginning a manual prospecting session.
- Periodically review your Favorites and remove companies that are no longer relevant to your content or business goals.
- Combine Favorites with company Notes to record why you’re interested in a particular brand or what you’d like to discuss when you eventually reach out.