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Schedule Follow-ups

Available on Creator Pro and aboveAvailable with Creator Pro and Creator Pro+.
Overview

A successful brand partnership shouldn't end when the campaign is complete.

CM Hub's Follow-Up feature allows you to schedule an email to reconnect with a Brand Contact after working together. You can choose when the message should be sent, personalize the subject and message, and let CM Hub send it automatically from your connected Gmail account.

Scheduling follow-ups helps you stay on a brand's radar, maintain relationships you've already built, and create opportunities for repeat partnerships without relying on yourself to remember when it's time to reconnect.

Updated October 1, 2026 · 4 min read

Schedule Follow-Up Emails

One of the best times to build your next brand opportunity is after you’ve successfully completed a campaign.

CM Hub allows you to schedule a future follow-up email directly from your Deal, making it easy to reconnect with a Brand Contact after your partnership.

When a Deal reaches one of the following stages, a green Set button will appear in the Follow Up column:

  • Invoiced
  • Collected
  • Closed Won

Click Set to schedule your follow-up.

Create Your Follow-Up

When scheduling a follow-up, you can choose:

  • Date
  • Time
  • Subject
  • Message

CM Hub automatically provides a follow-up template based on messaging used by the CM Hub team, giving you a helpful starting point.

We recommend personalizing the message by reminding the Brand Contact of the campaign you previously worked on together and expressing your interest in collaborating again.

The goal is simple: keep the relationship fresh and stay on the brand’s radar for future opportunities.

Gmail Required

You must have your Gmail account connected to CM Hub to schedule follow-up emails.

Follow-ups are sent from you directly to the Brand Contact, so CM Hub needs access to your connected Gmail account to send the scheduled message.

Edit or Delete a Scheduled Follow-Up

Once you’ve scheduled a follow-up, the green Set button in the Follow Up column will be replaced by a clock icon.

Click the clock icon at any time before the message is sent to review your scheduled follow-up.

From there, you can:

  • Change the scheduled date or time.
  • Edit the subject.
  • Update the message.
  • Delete the scheduled follow-up.

This is especially helpful if circumstances change before your scheduled message is sent.

For example, you may schedule a follow-up for several weeks from now, but the Brand Contact reaches out to you about another opportunity before then. In that case, you can simply open the scheduled follow-up using the clock icon and delete it so an unnecessary email isn’t sent.

Tip: If you’ve already reconnected with the Brand Contact, review any scheduled follow-ups associated with the Deal. Canceling an outdated message helps keep your communication natural and avoids sending a follow-up that no longer makes sense.

Why Follow-Ups Matter

A completed campaign doesn’t have to be the end of your relationship with a brand.

Following up helps you:

  • Stay connected with Brand Contacts you’ve already worked with.
  • Keep successful partnerships fresh in their minds.
  • Express interest in future campaigns.
  • Turn one-time sponsorships into repeat partnerships.
  • Build a stronger long-term brand network.

Instead of relying on yourself to remember to reconnect months later, you can schedule the message while the relationship is still fresh and let CM Hub handle the timing.

I especially like the clock icon behavior because it gives the feature a nice visual progression:

Set → 🕐 Scheduled → Email Sent

And the ability to cancel it matters. You don’t want automation to make creator communication feel robotic. If the Brand Contact reconnects organically before the scheduled follow-up, the creator can intervene and stop the automation—which keeps them in control of the relationship.

Tips

  • Schedule your follow-up while the relationship is still fresh. Setting it shortly after completing the campaign means you won’t have to remember to reconnect later.
  • Personalize the provided template. Mention the previous campaign, product, or experience you had with the brand so the message feels genuine.
  • Give the relationship some breathing room. The goal is to reconnect naturally rather than immediately asking for another opportunity.
  • Keep your Gmail account connected. CM Hub needs your connected Gmail account to send the scheduled message from you to the Brand Contact.
  • Make sure the correct Brand Contact is linked to the Deal. Review the recipient before scheduling your follow-up.
  • Check your scheduled follow-up if the brand contacts you first. Click the clock icon to edit or delete the message so CM Hub doesn’t send an unnecessary follow-up.
  • Focus on building the relationship. A follow-up doesn’t always need to directly ask for another campaign. Staying connected can help keep you top of mind when future opportunities become available.