Export Your Outreach Data
To export an Outreach report:
- Navigate to the Outreach page.
- Apply any filters you’d like to use for your report.
- Click the CSV icon.
- CM Hub will generate a CSV containing the Outreach data currently included in your results.
- Open or import the CSV into a spreadsheet application such as Microsoft Excel or Google Sheets.
You can then organize, filter, calculate, or visualize the data however you’d like.
Export Filtered Reports
Your active Outreach filters also apply to your CSV export.
If filters are active when you click the CSV icon, CM Hub will export only the campaigns that match those filters.
This allows you to create more focused reports without having to manually remove unrelated campaigns from your spreadsheet.
Good to Know: If you want to export your complete Outreach history, clear your active filters before clicking the CSV icon.
A simple rule to remember is:
Filtered Outreach table = Filtered CSV export
Analyze Your Outreach Performance
Exporting your data gives you more flexibility to analyze your outreach beyond the information displayed directly within CM Hub.
For example, you could use your spreadsheet to examine:
- Total outreach campaigns.
- Emails sent.
- Campaign views.
- Campaigns that received replies.
- Reply rates.
- Performance over different periods.
- Changes in outreach performance over time.
- Patterns among campaigns that receive replies.
- Differences between outreach strategies or sequences.
As your outreach history grows, analyzing larger groups of campaigns can provide more useful insights than evaluating individual pitches.
Find Trends in Your Outreach
One of the biggest benefits of exporting your data is the ability to look for patterns.
For example, you might discover that certain periods generate more replies, some outreach approaches perform differently from others, or your reply rate has improved as you’ve refined your pitching strategy.
You can also create your own formulas, pivot tables, charts, and reports in Excel or Google Sheets to analyze your creator business in greater detail.
The goal isn’t simply to collect more data. It’s to use that data to understand what’s working and how your outreach strategy is changing over time.
Tips
- Clear your filters before exporting your complete history. Active filters will limit the campaigns included in the CSV.
- Use filters to create targeted reports. Filtering before exporting can save time when you only want to analyze a particular group of campaigns.
- Analyze multiple campaigns together. Trends across a larger sample of outreach campaigns are generally more useful than the results of a single pitch.
- Track reply rates over time. Comparing different periods can help you understand whether your outreach is becoming more effective.
- Use spreadsheet tools to go deeper. Pivot tables, formulas, charts, and custom calculations can reveal patterns that aren’t immediately obvious from individual campaign records.
- Export periodically if you maintain external business records. Your CSV can also serve as a useful dataset for your own reporting and analysis outside CM Hub.