End an Outreach Campaign
You can manually end an outreach campaign at any time if you don’t want the remaining emails in its sequence to be sent.
To end a campaign:
- Navigate to the Outreach page.
- Select the campaign you want to end.
- Click the green button with the paper icon.
- The campaign will end.
- Any remaining emails scheduled as part of the campaign will not be sent.
The campaign will remain in your Outreach history, allowing you to retain its existing activity and performance information.
When Should You End a Campaign?
There are several situations where you may want to manually stop an outreach sequence.
For example, you may have already started communicating with the Brand Contact outside the campaign, circumstances surrounding the opportunity may have changed, or you may simply decide that you no longer want to continue your outreach.
Ending the campaign prevents unnecessary future emails while preserving the campaign in your Outreach history.
Important: Ending a campaign stops future emails in the sequence. Emails that have already been sent cannot be recalled.
Delete an Outreach Campaign
If you no longer want a campaign to appear in your Outreach campaign list, you can delete it.
To delete a campaign:
- Navigate to the Outreach page.
- Select the campaign you want to delete.
- Click the red button with the trash icon.
- The campaign will be removed from your list of Outreach campaigns.
Important: Deleting an outreach campaign is permanent and irreversible. Once deleted, the campaign cannot be recovered.
Because deleting removes the campaign from your Outreach list, make sure you no longer need its information before proceeding.
Ending vs. Deleting a Campaign
The easiest way to remember the difference is:
End = Stop the outreach.
Delete = Remove the campaign.
If you simply want CM Hub to stop sending the remaining emails, end the campaign.
If you no longer want the campaign to appear in your Outreach campaign list, delete the campaign.
When you’re unsure, ending the campaign is generally the better choice because it stops future outreach while preserving the campaign’s history.
Tips
- End a campaign when you only want to stop future emails. You don’t need to delete it just because you no longer want the sequence to continue.
- Stop unnecessary outreach. If you’ve already connected with the Brand Contact through another conversation, consider ending the campaign so additional automated emails aren’t sent.
- Remember that sent emails cannot be recalled. Ending a campaign only prevents the remaining scheduled emails from being sent.
- Delete carefully. Campaign deletion is irreversible.
- Preserve useful history. Keeping ended campaigns gives you historical campaign information that may be useful when reviewing your outreach performance.
- Double-check your selection. Before ending or deleting a campaign, make sure you’ve selected the correct campaign.