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Build an Email Sequence

Available on Starter and aboveAvailable with Starter, Creator Pro, and Creator Pro+.
Overview

An Email Sequence is a series of emails that can be used to power your outreach campaigns in CM Hub.

Instead of sending one pitch and hoping for a response, a sequence allows you to follow up automatically over time. This helps you stay consistent with your outreach without having to remember when to send each follow-up manually.

CM Hub gives you two ways to build a sequence:

Generate a Sequence with Sasha — Your AI Creator Manager creates the emails based on your content, personality, and pitching goals.

Start from Scratch — Build the sequence yourself using Email Templates and custom delays.

Both approaches give you control over the final emails before using the sequence in an Outreach campaign.

Updated November 10, 2026 · 8 min read

Generate a Sequence with Sasha

Sasha, Your AI Creator Manager, can create an entire outreach sequence for you.

From the Sequences page:

  1. Find Generate a Sequence.
  2. Click Start.
  3. Sasha’s chat window will open.
  4. Click Start inside the chat to begin.
  5. Sasha will ask you four questions about the sequence you’d like to create.

1. Describe Your Content Style and Email Tone

Sasha will ask:

Describe your content style (funny, educational, cinematic, vlog-style, etc.) and the tone or vibe you want your emails to have (e.g., professional, playful, confident, humble, etc.).

This helps Sasha understand how the emails should sound.

Try to describe both your content and the personality you want reflected in your outreach.

For example:

Lifestyle and family-focused content with a conversational style. I want the emails to feel confident and professional while still being friendly and approachable.

The more context you provide, the better Sasha can tailor the sequence to your voice.

2. Choose a Brand

Next, Sasha will ask:

What is the name of the brand that this pitch is for? Put “none” if this pitch isn’t for a specific brand.

Enter the name of a brand if you’re creating a sequence specifically for that company.

This allows Sasha to create messaging tailored to that particular partnership.

If you want a sequence that can be used with multiple brands, enter:

None

Sasha will then create a more general outreach sequence that can be reused across campaigns.

3. Explain Why You Want to Work With the Brand

Sasha will then ask:

Share with me the product(s) you’re interested in and why you’re interested in working with the brand (e.g., you already use the product, it aligns with your values/aesthetic, your audience would love it).

This is where you can give Sasha the context needed to make your pitch feel more relevant to the brand.

You might mention:

  • Products you already use.
  • Products you’d like to feature.
  • Personal experience with the brand.
  • Why the brand fits your content.
  • Why the product would appeal to your audience.
  • How your content style could showcase the product or service.

Instead of simply telling a brand that you’d like to collaborate, this information helps Sasha explain why the partnership makes sense.

Tip: Specific details generally give Sasha more useful material to work with than broad statements such as “I love the brand.”

4. Choose the Number of Emails

Finally, Sasha will ask:

Provide the number of emails you would like in your sequence (we recommend 4).

This determines how many unique emails Sasha will generate for the sequence.

We generally recommend four emails.

Rather than relying on a single message, this gives your outreach multiple opportunities to be seen while allowing each follow-up to approach the conversation a little differently.

The final message is commonly written as a break-up email. This lets the Brand Contact know that it’s your final follow-up and that you won’t continue filling their inbox with additional messages.

Review Your AI-Generated Sequence

After you’ve answered all four questions, Sasha will begin generating your sequence.

Once it’s ready, review each email before using the sequence for Outreach.

Pay attention to:

  • Tone and personality.
  • Brand references.
  • Product information.
  • Personalization.
  • Subject lines.
  • Calls to action.
  • Follow-up messaging.
  • Accuracy of any claims about you or your content.

AI-generated content should provide a strong starting point, but you should always review your emails before using them for outreach.

Make any changes necessary so the sequence accurately represents you and the way you want to communicate with brands.

Choose How Your Emails Are Sent

Click the settings gear icon within your sequence to choose how subsequent emails should be delivered.

You can send them as part of a single email thread or send each email individually.

Single Email Thread

Follow-up emails are sent as replies to your previous email.

This keeps the entire conversation together and gives the Brand Contact the context of your earlier messages.

Individual Emails

Each email is sent as a separate message rather than as a reply to the previous email.

When emails are sent individually, each email uses its own subject line.

There isn’t necessarily one setting that will work best for every creator, brand, or audience. We recommend experimenting with both approaches and monitoring your Outreach performance to see which generates better results for you.

Build a Sequence Manually

If you’d prefer complete control over your messaging, you can create an Email Sequence from scratch.

From the Sequences page:

  1. Find Start From Scratch.
  2. Click Add.
  3. Enter a custom Title for your sequence.
  4. Add a Description.
  5. Use the settings gear icon to choose whether emails should be sent in a single thread or individually.

You can then begin adding your Email Templates.

Add Email Templates

Click the plus icon to add an email to your sequence.

You’ll be able to browse your existing Email Templates or create a new template.

Once you’ve found the template you want:

  1. Locate the Email Template.
  2. Click the green button with the plus icon next to its title.
  3. The template will be added to your sequence.

Continue this process until you’ve added all of the emails you want included.

Your sequence could include an initial pitch followed by several follow-ups, for example:

Email 1 — Introduction & Pitch → Email 2 — Follow-Up → Email 3 — Additional Follow-Up → Email 4 — Break-Up

The exact structure is up to you.

Set Your Email Delays

After adding your Email Templates, determine how long CM Hub should wait before sending each email.

Sequence delays are measured in business days.

For example, if you set a delay between two emails, CM Hub uses business days when determining when the next message should be sent.

For the first email, we recommend turning the delay off so the initial message can begin the campaign without an unnecessary waiting period.

You can then set appropriate delays for each subsequent follow-up.

Spacing your emails gives Brand Contacts time to see and respond to one message before the next follow-up arrives.

Save Your Sequence

You don’t have to build the entire sequence in one sitting.

Click Save to save the sequence and the progress you’ve made.

When you’re finished, click Back to return to your list of Email Sequences.

Your saved sequence can then be used when creating Outreach campaigns.

Duplicate an Email Sequence

Want to experiment with different outreach strategies without changing your original Email Sequence? CM Hub allows you to duplicate existing sequences so you can test different approaches and determine what works best for your outreach.

Duplicating sequences is especially useful for conducting A/B tests, where you compare two versions of a sequence to see which performs better.

For example, you could experiment with:

  • Email Threading: Test whether sending follow-ups within a single email thread or as individual emails generates more replies.
  • Email Delays: Adjust the number of business days between follow-ups to see which timing produces better results.
  • Email Messaging: Test different subject lines, opening messages, or calls to action to determine which approach resonates best with Brand Contacts.

How to Duplicate a Sequence

  1. Navigate to the Sequences page.
  2. Find the Email Sequence you want to duplicate.
  3. Click the red + icon next to the sequence name.
  4. CM Hub will create a duplicate and add it to your list of sequences with (copy) at the end of its title.
  5. Open the duplicated sequence and make your desired adjustments.

Your original sequence will remain available, allowing you to compare the performance of both versions.

Important: Duplicated Sequences Share Email Templates

When you duplicate an Email Sequence, the duplicated sequence continues using the same Email Templates as the original sequence.

This means that editing an Email Template within the duplicated sequence will also change that template in the original sequence.

If you want to test different messaging, you must duplicate the individual Email Template before making changes.

To do this, open the duplicated sequence, click the + icon to access your Email Templates, and use the red + icon next to the template you want to duplicate. Add the copied template to your sequence, remove the original template from that sequence, and then edit the copy.

This allows you to experiment with new messaging while keeping your original sequence unchanged.

Tip: When conducting A/B tests, try changing only one variable at a time, such as email threading, follow-up delays, or subject lines. This makes it easier to identify which change may be responsible for differences in campaign performance. Compare results across enough campaigns to avoid drawing conclusions from just a few replies.

AI-Generated or Manual?

Both approaches ultimately create the same thing: an Email Sequence that can power your Outreach campaigns.

Use Sasha when you want help developing the messaging, structure, and follow-ups.

Use Start From Scratch when you already know exactly how you want your outreach structured or want complete control over the Email Templates included.

You can also use Sasha to create a starting point and then customize the generated emails yourself.

Tips

  • We recommend starting with four emails. This provides room for an initial pitch and multiple follow-ups without creating an unnecessarily long sequence.
  • Give Sasha specific information. Details about your content, audience, brand experience, and products of interest can help produce more relevant messaging.
  • Always review AI-generated emails. Make sure every statement accurately represents you before using the sequence.
  • Turn off the delay for your first email. This allows your campaign to begin without waiting additional business days.
  • Give follow-ups time to work. Avoid placing emails too close together. The Brand Contact should have a reasonable opportunity to respond before receiving another message.
  • Experiment with threaded and individual emails. Monitor your Outreach data to determine which approach performs better for you.
  • Take advantage of individual subject lines. If you send emails separately, consider giving each message a subject line appropriate to that particular follow-up.
  • Use a break-up email to close the sequence. A thoughtful final message communicates that you’re wrapping up your outreach rather than continuing to follow up indefinitely.
  • Save your progress. If you’re manually building a more complex sequence, save periodically so your work is preserved.
  • Create sequences for different situations. Over time, you may find it useful to maintain different sequences for different types of brands, partnerships, or outreach strategies.