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Building Your Pitch List

Available on Creator Pro and aboveAvailable with Creator Pro and Creator Pro+.
Overview

Your Pitch List is where you build the list of companies you'd like to include in your next outreach campaign.

Instead of spending hours researching companies and searching for the right contact information, CM Hub allows you to quickly select brands that match your content and audience. Once you're satisfied with your Pitch List, CM Hub will generate personalized outreach campaigns on your behalf.

Each company added to your Pitch List becomes part of your next Pitch Campaign—a series of personalized outreach emails sent from your perspective to the appropriate brand representative.

Updated October 1, 2026 · 3 min read

Understanding the Pitch Page

The Pitch page is divided into two primary sections.

Company Directory

The left side of the page displays companies that match your selected Groupings and current search filters.

Browse the list to discover brands that align with your content and sponsorship goals.

Pitch List

The right side of the page displays the companies that will be included in your next Pitch Campaign.

Only companies listed here will receive your outreach when you launch the campaign.

Adding Companies

Adding companies to your Pitch List is simple.

  1. Browse the list of available companies.
  2. Click the company you’d like to pitch.
  3. The company is automatically added to your Pitch List.

To browse additional companies, use the Previous (<) and Next (>) buttons located in the lower-right corner of the company list.

Continue adding companies until you’ve built the outreach campaign you’d like to send.

Removing Companies

If you decide a company is no longer a good fit for your campaign, you can remove it from your Pitch List.

To remove a company:

  1. Locate the company in your Pitch List.
  2. Click the X next to the company logo.

The company will immediately be removed from your Pitch List.

Good to Know

Removing a company cannot be undone. If you remove a company by mistake, you’ll need to locate it again and add it back to your Pitch List manually.

Review Your Pitch List

Before launching your campaign, take a few moments to review your Pitch List.

Ask yourself:

  • Does each company align with my content?
  • Would I genuinely enjoy working with this brand?
  • Is my audience likely to find this partnership authentic?
  • Am I comfortable representing each of these brands?

Removing companies that don’t align with your personal brand helps create more authentic outreach and stronger long-term partnerships.

Include Creative Ideas

You can make your outreach even more compelling by enabling Include a Creative Idea.

When enabled, CM Hub generates a simple content concept tailored to each brand, demonstrating that you’ve already thought about how their product or service could naturally fit into your content.

Creative ideas are designed to be practical and easy to execute—not elaborate production concepts.

Examples might include:

  • A product naturally incorporated into one of your regular videos.
  • A short educational segment featuring the brand.
  • A lifestyle integration that feels authentic to your audience.

Including a creative idea shows brand representatives that you’ve invested additional thought into the partnership, helping your outreach stand out from generic sponsorship requests.

Note: Enabling Include a Creative Idea increases the cost of each pitch from 2 credits to 4 credits.

Launching Your Pitch Campaign

Once you’ve finished building your Pitch List, you’re ready to launch your outreach campaign.

Click Pitch Me to have CM Hub generate personalized outreach for each company in your Pitch List.

Each outreach campaign is created from your perspective and sent to the appropriate brand representative, allowing you to begin building relationships with brands without spending time prospecting for contact information.

After your campaign is created, you can monitor its progress from the Outreach page.

Why This Matters

Building a thoughtful Pitch List is one of the most important steps in successful brand outreach.

Rather than sending the same message to as many companies as possible, focus on selecting brands that genuinely align with your content, audience, and interests.

Quality outreach consistently outperforms random outreach, and authentic partnerships are far more likely to lead to long-term relationships.

Tips

  • Review every company before launching your campaign to ensure it aligns with your personal brand.
  • Consider enabling Include a Creative Idea for brands you’re especially excited to work with.
  • Build your Pitch List gradually instead of feeling pressured to use all of your monthly pitches at once.
  • Regularly explore new companies as CM Hub continues expanding its database.