Learn the Basics of Brand Pitching

Brand pitching is one of the most effective ways to grow your creator business. Rather than waiting for sponsorship opportunities to arrive in your inbox, pitching allows you to proactively introduce yourself to brands you'd like to work with.

CM Hub makes this process simple by helping you discover relevant companies, generate personalized outreach, and manage your email campaigns—all from one place.

Many creators rely solely on inbound opportunities, waiting for brands to reach out first. While inbound partnerships can be valuable, they often represent only a fraction of the opportunities available.

Cold outreach allows you to:

• Build relationships with brands you genuinely want to work with.
• Create new sponsorship opportunities instead of waiting for them.
• Maintain a more consistent pipeline of potential deals.
• Grow your creator business on your own terms.

The more consistently you pitch, the more opportunities you create for future partnerships.

Not every pitch will receive a response—and that's completely normal.

Successful creator outreach is built on consistency, personalization, and persistence. While some brands may reply after your first email, others may respond only after a thoughtful follow-up, and many may not respond at all.

The goal isn't to get a reply from every company. The goal is to consistently build new relationships over time.

A creator who sends 50 thoughtful pitches every month is likely to create far more opportunities than a creator who sends only a handful of emails and waits for responses.

By treating outreach as an ongoing part of your business, you'll steadily increase your chances of securing new partnerships and building lasting relationships with brands.

The number of brand pitches you can create each month depends on your membership plan.

Your monthly pitch allowance resets at the beginning of each billing cycle.

Free Membership

Free members may create up to 25 brand pitches during each billing cycle.

If you previously had a paid membership and still have unused credits after downgrading to the Free plan, you may continue using those credits. However, you will still be limited to 25 pitches per billing cycle until you upgrade your membership.

Creating a brand pitch requires 2 to 4 credits, depending on the options you choose.

• 2 Credits – Standard brand pitch
• 4 Credits – Brand pitch with a custom creative idea

Including a custom creative idea allows Sasha to generate campaign concepts tailored specifically to the brand, helping your outreach stand out.

Credit Refunds

If a pitch cannot be delivered because:

• the email address is invalid,
• the brand representative is no longer with the company, or
• the recipient is unavailable for an extended period,

CM Hub will automatically refund the full number of credits used to create the pitch.

CM Hub recommends companies based on your selected Groupings.

Your Groupings help identify the industries, products, and audiences that best align with your content and personal brand.

To manage your Groupings:

1. Open the Profile page.
2. Select the Groupings tab.
3. Click Manage Groups.
4. Choose the categories that best represent your content, interests, and areas of expertise.

As you add or remove Groupings, CM Hub automatically updates the number of companies available for you to pitch.

Selecting accurate Groupings helps ensure the companies recommended to you are relevant to your content and audience.

Tip: Choose Groupings that genuinely reflect both your personal interests and the type of content you regularly create. Accurate Groupings lead to more relevant brand recommendations and stronger outreach opportunities.

Your Groupings influence the companies CM Hub recommends for outreach.

The more accurately your Groupings reflect your content and interests, the more relevant your recommended companies will be.

This can help you:

• Discover brands that align with your niche.
• Create more authentic sponsorship pitches.
• Increase your chances of receiving a response.
• Build long-term relationships with brands that fit your audience.

Updating your Groupings as your content evolves helps keep your recommendations relevant.

• Pitch consistently each month instead of sending all of your pitches at once.
• Personalize your outreach whenever possible by sharing genuine experiences with a brand or its products.
• Keep your Groupings up to date as your content or interests change.
• If you're unsure whether to include a custom creative idea, consider using it for brands you're especially excited to work with—it can help your pitch stand out.