Use Sasha's AI Tools

Sasha is your AI Creator Manager, designed to automate many of the repetitive tasks involved in running your creator business. From organizing your inbox and tracking sponsorship opportunities to creating personalized brand pitches and reviewing contracts, Sasha helps you spend less time on administrative work and more time creating content.

Many of Sasha's tools require a connected Gmail account and an active Premium Membership. As new features are added to CM Hub, Sasha's capabilities will continue to grow.

To access Sasha at any time:

1. Click the chat icon in the lower-right corner of CM Hub.
2. Select one of the available prompts or ask Sasha a question.

Sasha will guide you through each task and let you know if any additional setup is required.

The Quick Guide is the best place to begin if you're new to CM Hub.

When selected, Sasha provides a guided introduction to the platform, walking you through the most important features needed to get started, including:

• Setting up your profile
• Connecting your Gmail account
• Building your Live Media Kit
• Pitching brands
• Managing sponsorships

The Quick Guide is designed to help you become productive as quickly as possible.

If your Gmail account is connected, Sasha can help import your previous brand relationships.

When you select Scan My Inbox, Sasha will:

1. Display the Gmail folders available for scanning.
2. Allow you to select the folders you'd like analyzed.
3. Begin importing your historical brand data.

During the scan, Sasha looks for previous sponsorship conversations and imports:

• Companies
• Brand representatives
• Existing brand relationships

You can monitor the progress of the import at any time from the Import Data tab.

Tracking sponsorship opportunities manually can quickly become overwhelming.

When you select Track My Leads, Sasha continuously monitors your connected Gmail account for emails that appear to be active campaigns or legitimate sponsorship opportunities.

When a potential opportunity is identified, Sasha can automatically:

• Import the company
• Import the brand representative
• Create or update the deal
• Organize the opportunity within CM Hub

This automation dramatically reduces manual data entry and helps ensure promising sponsorship opportunities don't go unnoticed.

Good to Know

Some companies communicate through agencies or third-party email domains instead of their official company domain. Because of this, Sasha may occasionally associate a campaign with the wrong company or contact.

If this happens, simply edit the company, brand representative, or deal record. Sasha is designed to accelerate your workflow, but we recommend periodically reviewing imported information for accuracy.

Your Privacy Matters

Your privacy is extremely important to us.

CM Hub does not store copies of your email messages in our database.

When Sasha identifies a sponsorship opportunity, she only extracts the information necessary to help manage the opportunity within CM Hub, such as:

• Company information
• Brand representative information
• Deal details
• Campaign information

Your email messages remain securely stored in your Gmail account. CM Hub only stores the structured business information needed to organize and track your sponsorship opportunities.

Selecting Manage My Membership allows Sasha to review your current subscription.

Sasha will:

• Display your current membership plan.
• Provide a direct link to the Membership tab if you'd like to upgrade.

Creating personalized outreach can be time-consuming. Sasha simplifies the process by generating professional email sequences tailored to both you and the brand you'd like to contact.

When you select Create Brand Pitches, Sasha will ask four questions to better understand your outreach goals.

1. What tone would you like your pitch to have?

Choose the overall style of your outreach, such as:

• Professional
• Friendly
• Funny
• Playful
• Casual

2. Which brand is this pitch for?

Enter the name of a company already stored in CM Hub or type "None" if you'd like Sasha to generate a general outreach sequence that can be customized later.

3. Why do you want to work with this brand?

Tell Sasha why you're interested in partnering with the company.

Examples include:

• Products you already use.
• Personal experiences with the brand.
• Why your audience would enjoy the partnership.

The more context you provide, the more personalized your outreach becomes.

4. How many emails should be included?

Choose how many emails you'd like Sasha to generate.

We recommend creating a sequence of four emails, allowing for thoughtful follow-ups while giving brands enough time to respond.

Sasha automatically includes appropriate delays between each email.

Reviewing Your Sequence

Once your responses have been collected, Sasha generates your complete outreach sequence.

When the sequence is finished, Sasha provides the sequence name so you can review and edit it from the Sequences page before sending.

Creating an Outreach Campaign

If CM Hub already contains a brand representative for the selected company, Sasha will ask whether you'd like to immediately create an outreach campaign.

If you select Yes, Sasha automatically:

• Creates the outreach campaign.
• Associates the appropriate brand representative.
• Prepares the campaign for sending.

You can monitor the campaign's progress at any time from the Outreach page.

Before signing a sponsorship agreement, Sasha can review your contract and compare it with the details already stored in your deal.

While Sasha is not an attorney and does not provide legal advice, she can identify discrepancies and summarize important contract terms to help you review your agreement more efficiently.

To review a contract:

1. Select Review Contracts.
2. Sasha displays all deals currently marked as Contract Pending.
3. Select the appropriate deal.
4. Upload the contract.

Supported file formats include:

• PDF
• DOCX
• DOC
• JPG

After reviewing the document, Sasha provides feedback highlighting potential discrepancies between the contract and your deal information.

Examples may include:

• Deliverables
• Payment terms
• Usage rights
• Exclusivity
• Campaign dates

After reviewing Sasha's feedback, you can choose whether you'd like Sasha to send your comments directly to the brand representative.

If you'd like to review Sasha's feedback later, simply visit the Contracts page.

Brand opportunities can easily become buried beneath newsletters, promotions, and other non-essential emails.

Selecting Organize My Inbox allows Sasha to automatically organize your inbox by moving emails that don't appear to contain viable sponsorship opportunities into a Gmail folder labeled Non-Lead.

This allows you to spend less time sorting through clutter and more time focusing on genuine partnership opportunities.

Good to Know

While Sasha is highly effective at identifying non-lead emails, no AI system is perfect. Occasionally, a legitimate opportunity may be moved to the Non-Lead folder, especially if an email contains multiple campaign topics or unusual wording.

We recommend briefly reviewing your Non-Lead folder each day to ensure no valuable opportunities were mistakenly categorized.

Your Privacy Matters

Your privacy is extremely important to us.

CM Hub does not store copies of your email messages in our database.

When organizing your inbox, Sasha analyzes your Gmail messages to determine whether they appear to be legitimate sponsorship opportunities or non-lead emails. Based on that analysis, Sasha simply updates the location of the email within your Gmail account by moving it to the appropriate folder.

Your email messages remain securely stored in your Gmail account at all times.

• Connect your Gmail account to unlock many of Sasha's most powerful automation tools.
• The more complete your creator profile is, the more personalized Sasha's recommendations and outreach become.
• Review imported data and AI-generated content before using it to ensure everything accurately reflects your creator business.
• Think of Sasha as your first stop whenever you need help managing your creator business.