Build Your Media Kit

Your CM Hub Media Kit is a professional, shareable profile that showcases your audience, performance, and creator business to brands. By connecting your social accounts, your Media Kit automatically stays up to date with your latest analytics, giving brands the confidence to evaluate partnership opportunities using current data.

Unlike static PDFs that quickly become outdated, your CM Hub Media Kit is always available through a single shareable link. Once you've connected at least one supported social account, your personalized Media Kit link will be generated automatically and can be shared with brands anytime.

To manage your Media Kit:

• Click Profile from the Side Menu.
• Select the Media Kit tab.
• Connect your social accounts by following the instructions for each platform below.

Once you've connected your first social account, your Media Kit link will appear at the top of the page.

Connecting your YouTube channel allows CM Hub to automatically retrieve your latest analytics and display them within your Media Kit.

To connect your YouTube channel:

1. Click Connect YouTube.
2. Sign in to the Google account associated with your YouTube channel.
3. Grant Creatives Matter permission to access your YouTube analytics.
4. Complete the authorization process.

Your Media Kit will automatically update with your latest YouTube performance metrics.

Privacy Note

Creatives Matter only retrieves the information necessary to calculate and display your Media Kit analytics. We do not access or modify your YouTube content.

Instagram requires a few additional setup steps before it can be connected through Meta's API.

Before connecting your account, ensure the following requirements have been completed:

• You have a Facebook profile.
• You have a Facebook Page that you fully manage.
• Your Facebook Page is connected to your Instagram account.
• Your Instagram account is set to a Professional account (Creator or Business).

CM Hub provides a convenient checklist before beginning the connection process to help ensure your account is configured correctly.

Once these requirements have been completed:

1. Click Connect Instagram.
2. Review the checklist.
3. Click Continue to Connect.
4. Follow Meta's authorization process.
5. Grant the requested permissions.

Once connected, your Instagram analytics will automatically appear within your Media Kit.

Because TikTok currently does not provide a public API that allows third-party platforms to retrieve audience demographics, CM Hub uses a simple synchronization process.

To sync your TikTok analytics:

1. Click Sync TikTok.
2. Upload screenshots of your TikTok audience demographics, including:
   1. Age
   2. Gender
   3. Geography
3. Click Get Analytics.

CM Hub will retrieve performance data from your most recent 10 TikTok posts and calculate average performance metrics for your Media Kit.

This process can be completed once every seven days.

As your audience grows, we recommend syncing your TikTok analytics regularly so brands always see your most up-to-date performance.

You can disconnect your connected social accounts at any time by clicking the Disconnect button within each platform section.

TikTok

Because TikTok analytics are uploaded rather than connected through an API, they cannot be disconnected in the same way as YouTube or Instagram.

If you'd like to display analytics from a different TikTok account:

1. Update your TikTok username in the Socials tab.
2. Return to the Media Kit tab.
3. Complete the TikTok synchronization process again.

Once your Media Kit has been generated, you can share its unique link with brands anywhere you'd like to promote your creator business.

We recommend adding your Media Kit link to:

• Your Instagram bio
• Your TikTok bio
• Your YouTube channel links
• Your Linktree or similar link hub
• Your email signature
• Brand outreach emails

Giving brands direct access to your Media Kit allows them to quickly review your audience, analytics, and content before reaching out with partnership opportunities.

Brands can also submit sponsorship inquiries directly through your Media Kit, helping you centralize partnership opportunities without filling your inbox with scattered emails.

Good to Know

Your CM Hub Media Kit is completely free and will remain available as long as your CM Hub account is active.

• Connect your social accounts whenever possible to provide brands with verified analytics.
• Review your Media Kit regularly to ensure all information remains accurate.
• Sync your TikTok analytics every seven days if your performance has changed significantly.
• Share your Media Kit instead of sending static PDF media kits whenever possible—brands will always see your most current information.
• Add your Media Kit link anywhere brands are likely to discover your content.