Understand Your Analytics

The Analytics page helps you understand how brands are discovering and interacting with your CM Hub Media Kit. By tracking visits, referral sources, devices, and geographic locations, you can better understand where your traffic is coming from and how brands are engaging with your creator profile.

Reviewing your analytics regularly can help you measure the effectiveness of your outreach efforts and identify opportunities to increase your visibility.

To view your Media Kit analytics:

1. Click Profile from the Side Menu.
2. Select the Analytics tab.

Your analytics dashboard updates as brands visit your Media Kit.

Use the filters at the top of the page to view your analytics for different time periods.

Available options include:

• Day — View today's activity.
• Week — View activity from the past seven days.
• Month — View activity from the current month.
• Year — View activity from the current year.
• Custom — Select your own date range.

Changing the selected date range automatically updates all analytics displayed on the page.

The Traffic section shows how many times your Media Kit has been viewed during the selected time period.

Monitoring your traffic helps you understand how often brands are reviewing your profile and whether your outreach efforts are increasing visibility.

The Sources section identifies where visitors came from before viewing your Media Kit.

For example, you may see visitors who arrived through:

• Direct links
• Google
• Other referral sources

Understanding your traffic sources can help you determine which promotional channels are driving the most brand interest.

The Devices section shows the types of devices visitors used to view your Media Kit.

Examples may include:

• Desktop
• Mobile
• Tablet

This information can help you better understand how brands are accessing your profile.

The Location section displays the geographic regions where your Media Kit visitors are located.

This information can help you identify where interest in your creator business is coming from and may reveal opportunities to build relationships with brands in specific markets.

• Review your analytics regularly to measure the effectiveness of your outreach campaigns.
• Add your Media Kit link to your social media bios and Linktree to increase visibility.
• If you're sending brand pitches, monitor your analytics to see whether brands are visiting your Media Kit after receiving your outreach.
• Compare different date ranges to identify trends and measure growth over time.